auto dealer in black and red logo
MenuMENU
SearchSEARCH

Kimberly Long

Assistant Editor

Articlesby Kimberly LongMay 4, 2012

New River Auto Mall’s Centralized BDC

In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.

Read More →
Articlesby Kimberly LongApril 6, 2012

Capitol Auto Group Upgrades to Greener Pastures

Many business owners don’t link the idea of environmentalism with cost-efficiency; instead they consider going green an expense, seldom looking at long-term savings. Capitol Auto Group is changing those ideas.

Read More →
Articlesby Kimberly LongMarch 19, 2012

Standardized, Centralized Used Vehicle Operations Pays Off For Morrie’s Automotive Group

Towards the end of 2008, Morrie’s Automotive Group began managing its eight-store used vehicle inventory with a more centralized approach and implemented standardized processes. The group realized a 50 percent growth in used vehicle sales volume in 2010 over 2009, and further growth in 2011.

Read More →
Ad Loading...
Articlesby Kimberly LongFebruary 16, 2012

Dealers Get Creative with Event Marketing

From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.

Read More →
Articlesby Kimberly LongFebruary 9, 2012

More Than Fun and Games at Charlotte Honda Volkswagen

At Charlotte Honda VW in Port Charlotte, Fla., the dealership received a complete overhaul and a new marketing strategy, and it has since tripled sales.

Read More →
Articlesby Kimberly LongJanuary 20, 2012

Grappone Automotive’s Developing BDC

Over the course of about seven years, Grappone Automotive’s business development center has evolved into a centralized operation that is responsible for 50 percent of the dealership’s monthly sales.

Read More →
Ad Loading...
Articlesby Kimberly LongDecember 23, 2011

It’s About Much More Than Money

Three dealers discuss the causes they hold close to their hearts. While it’s not unusual for dealers to donate to good causes, these three men are giving much more than money, and their efforts are impacting the lives of others in very real and very positive ways.

Read More →
Articlesby Kimberly LongDecember 12, 2011

Lee Auto is the Maine BHPH Boss

Lee Auto Malls, the largest volume dealer in the state of Maine, includes two buy here pay here operations. John Isaacson, CEO of Lee Auto Malls, explains the day-to-day operations of the two operations, which average 375 to 400 sales per month.

Read More →
Articlesby Kimberly LongNovember 24, 2011

F&I Best Practices

The F&I office has a lot of responsibilities for one department – selling products, ensuring compliance, maintaining good relationships with finance sources and more. Several finance professionals reveal their tried-and-true methods of getting the job done.

Read More →
Ad Loading...
Articlesby Kimberly LongNovember 17, 2011

To Interview or Not to Interview: Differing Opinions in F&I

Is it best for finance managers to interview customers before they get to the F&I office? Three dealership finance professionals offer their opinions.

Read More →