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Often overlooked, the Gen X demographic is still important for digital marketers, eMarketer finds.
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Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.
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Dealers from across the country are finding different ways to celebrate the holidays in their stores. Check out our photo gallery to see how festive some stores are this year.
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Dealers are grappling with a set of new regulations designed to limit calls and text messages delivered to mobile phones.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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Is your compliance program the real deal? The magazine’s legal wiz explains why nominating a compliance officer is only the first step.
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Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.
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As consumer dependency on customer testimonials grows, automotive sites are exploring new ways to accommodate them.
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Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
Read More →Tired of talking about the CFPB, the editor offers a few thoughts on what he thinks is a great opportunity to better connect with car buyers.
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