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CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
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An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
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Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.
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