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The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.
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Expert says building trust and brand loyalty among all customers can be achieved by tailoring the car-buying experience to women.
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Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.
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The only shot you miss is the one you don’t take – right or wrong?
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Painting a word picture for customers is much more effective than ticking off details.
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Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.
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If you take the time and effort to practice the required skills, which are applicable to both cold-calling and referral selling, you will be prepared for any situation and excel at uncovering opportunities regardless of where they lie.
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