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Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.
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Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.
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New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
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The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Read More →Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
Read More →Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.
Read More →Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.
Read More →Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Read More →Advertising and Marketing Expert Paul Potratz looks at how dealerships can utilize and benefit from Pinterest, one of the latest social media platforms to catch on.
Read More →Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.
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