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Ronald J. Reahard

President of Reahard & Associates

Articlesby Ronald J. ReahardSeptember 26, 2018

How to Crack the Credit Union Code

Use this four-step process to understand how credit union executives think, offer your customers a reliable and trusted financing source, and build a long-lasting and mutually beneficial partnership with a local business.

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Articlesby Ronald J. ReahardNovember 8, 2017

What Are You Teaching?

Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.

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Articlesby Ronald J. ReahardAugust 21, 2017

High PVR: Fake News or Great News

Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.

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Articlesby Ronald J. ReahardJune 13, 2017

Stop Grasping at Straws

Getting back to the basics of training and support is the only proven cure for manufacturer excess and slow sales and F&I production.

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Articlesby Ronald J. ReahardApril 7, 2017

Read the Instructions!

Success requires dealers to read the proverbial instruction manual for compliance, transparency, and customer service.

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Articlesby Ronald J. ReahardFebruary 8, 2017

Great Coaches Build Winning Teams

The CFP National Championship was more than a football game. It was a contest between ‘The Process’ and ‘All In,’ the personal leadership philosophies of head coaches Nick Saban and Dabo Swinney.

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Articlesby Ronald J. ReahardNovember 21, 2016

Magic Beans and Giants

Top trainer offers a four-step process for improving F&I productivity and profitability in an era marked by a growing demand for transparency and real value.

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Articlesby Ronald J. ReahardJuly 13, 2016

So Many Products, So Little Time

With finance reserve under attack, dealers must be increasingly selective when it comes to F&I products. Top trainer offers guidelines for choosing the products that offer the most value to your dealership and your customers.

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Articlesby Ronald J. ReahardMay 4, 2016

The Why of F&I

Justifying the existence of the F&I department requires dealers to take a hard look at the value it offers to customers and its effect on the sales process.

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Articlesby Ronald J. ReahardMarch 21, 2016

Why I Love This Business

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

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