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On the Pointby Jim ZieglerMay 5, 2015

The Vast Research Conspiracy

The Alpha Dawg takes the latest research with a grain of salt and reminds dealers to trust their instincts and never sacrifice F&I.

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On the Pointby Jim ZieglerApril 3, 2015

Living Under the Volcano

The Alpha Dawg steps into a familiar role as he predicts death and destruction for inflated sales figures and underperforming third-party lead providers.

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On the Pointby Jim ZieglerMarch 2, 2015

The Convention and the Big Game

The Alpha Dawg returns from the NADA convention with hope for the future and serious doubts about play calls by factory execs and the coaches of the Seattle Seahawks.

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On the Pointby Jim ZieglerFebruary 4, 2015

Giving Up The Ghost Pepper

The Alpha Dawg has hot sauce, Cadillac’s identity crisis and Ford’s brand equity on his mind as he prepares for another profitable — and competitive — year in the auto industry.

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On the Pointby Jim ZieglerJanuary 14, 2015

The Time of Our Lives

The Alpha Dawg survives a shipborne illness only to confront a series of new challenges brought by incompetence at the highest levels.

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On the Pointby Jim ZieglerJanuary 13, 2015

BBQ Platter and a Bud Light

The Alpha Dawg finds solace against the growing tide of recalls, quality issues and exploding air bags.

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On the Pointfrom Jim ZieglerNovember 17, 2014

The Barbershop Mirror

Pondering the concept of infinity, the Alpha Dawg finds a never-ending cycle of outside agitations and self-inflicted wounds that continue to cast dealers in a bad light.

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On the Pointfrom Jim ZieglerOctober 7, 2014

Every Day I’m Shufflin’

The Alpha Dawg’s dance card is filled with industry events, high-octane launches, failed crash tests and more nonsense at the OEM level.

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On the Pointby Jim ZieglerAugust 28, 2014

Blurred Reality

The ongoing recall saga has left dealers in a world of confusion, and new threats related to unrepaired units may be larger than they appear.

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On the Pointfrom Jim ZieglerJuly 30, 2014

The Car Business According to Bob Dylan

The industry is riding high, changing rapidly and generating new opportunities for dealers — and their detractors.

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On the Pointby Jim ZieglerJuly 15, 2014

The Best-Laid Plans

The Alpha Dawg is kept busy by prosperous dealers and the OEM executives, inscrutable vendors and bogus industry reports that seek to derail them.

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On the Pointfrom Jim ZieglerMay 29, 2014

We’re Not Dead Yet

‘Da Man’ returns to put any rumors of the American dealership’s demise to rest and weigh in on weak lead providers, strong Ford executives and a resilient dealer body.

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