auto dealer in black and red logo
MenuMENU
SearchSEARCH

Auto Shoppers' Woes to Continue in 2023

More cars are available, but record prices and rising interest rates will challenge customers.

March 1, 2023
Auto Shoppers' Woes to Continue in 2023

Customers can expect more choices amid record prices and higher rates.

Credit:

Erik McClean

2 min to read


Vehicle inventories are growing, but shoppers may still experience supply constraints and record prices.

The average new-vehicle price now sits at about $46,000, a $10,000 increase over 2019.

The National Auto Dealers Association reports that the industry sold 13.7 million new cars and trucks last year, the lowest number of total sales since 2011.

The association blames the reduced totals on the semiconductor microchip shortage and supply-chain disruptions.

Inventory levels rose 49% by the end of 2022 compared to year’s end in 2021. The shift has NADA projecting the industry will sell 14.6 million new vehicles in 2022, a 6.6% increase. Though better, that number falls short of the 17.1 million sold in 2019.

Auto dealerships struggled in 2022 to keep their lots full. They sold into the pipeline, meaning vehicles were sold before they arrived. Now inventories are better, but challenges remain. 

NADA Chief Economist Patrick Manzi says inventories for some brands are in better shape than others. But he warns that shoppers will have limited options if they don’t order from the factory. Automakers, he says, have said they will not overproduce vehicles. The days of packed lots with many choices may be behind the industry.

Rising interest rates add to car customers’ concerns. When added to higher vehicle prices and supply issues, that may also make shopping for a vehicle more difficult.

According to NADA, interest rates average 6.4% for loans on new cars and 9.7% for loans on used vehicles. Manzi said he expects rates to go up in the first half of the year.

In 2022, automakers focused their limited resources on producing more profitable, higher trim-level vehicles. Manzi predicts they will shift production back to more affordable models this year.

Automaker incentives remain down. Incentives have steadily declined from the over $4,000 per vehicle offered in 2020. But Manzi predicts a rise in the incentives, which sat at about $1,000 per vehicle in 2022, if inventory grows in the back half of the year.

 

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →