MenuMENU
SearchSEARCH

CerebrumX, Guidepoint Systems Join Forces

Collaboration to leverage embedded vehicle data for fleet and dealership lot management.

November 10, 2023
CerebrumX, Guidepoint Systems Join Forces

Remote-access dashboards allow contactless inventory management.

Credit:

IMAGE: Pexels/Pixabay

2 min to read


CerebrumX Labs Inc., an artificial intelligence-driven automotive data platform company, announced a strategic collaboration with Guidepoint Systems, a provider of vehicle telematics and software as a service for automotive manufacturers, dealerships, rental agencies and commercial fleet managers. The joint solution taps demand from fleet companies and dealerships for new data solutions that help reduce costs, improve customer experience, enhance efficiency, as well as safety in inventory operations, moves CerebrumX says lead to increased profitability. 

The partnership aims to transform fleet management and dealer operations by offering what's billed as a seamless and hassle-free solution for inventory management without the need to install additional hardware. CerebrumX’s Augmented Deep Learning Platform integrates with the Guidepoint software platform to receive real-time connected-vehicle data from equipped and eligible vehicles. It says the integration makes for accurate and remote inventory management for a contactless and seamless experience for customers. CerebrumX says the platform's real-time location tracking capabilities streamline the test drive process, resulting in reduced waiting times and enhanced customer satisfaction. 

The remote-access dashboards allow contactless inventory management, making it easier to locate vehicles and eliminating manual operations for tracking and maintenance. It utilizes real-time location tracking capabilities, allowing dealerships to establish geofencing parameters to strengthen inventory security and enable quick recovery of vehicles. CerebrumX also enables vehicle digital keys to integrate with the dealership’s authentication server, offering a direct interface with auto manufacturers to streamline the test drive experience.

“As we enter the partnership with Guidepoint Systems, we look forward to delivering a unique data-driven fleet solution that also simplifies the lot management,” said CerebrumX CEO Sandip Ranjhan. "The cross OEM-embedded vehicle information from our ADLP Platform gives Guidepoint’s customers access to smart insights in a single dashboard to real-time monitor the inventory including location of vehicles, vehicle health parameters, streamline test drives with digital keys and many more, hence operate effectively and maximize profits.”

Guidepoint Systems CEO Sam Spencer said, “Our automotive dealership and fleet customers will not only enjoy access to embedded data from over 90% of new vehicles on the market, but the real-time actionable data powered by Guidepoint’s OBD AI & CerebrumX’s ADLP to help increase operational efficiency, protect assets and reduce costs overall.”

Another key distinguishing feature of the partnership involves the elimination of dependency on external hardware, instead relying on embedded data stream received from the vehicle in near real-time for accurate results and superior data quality. 

Any small, midsize or large fleets/dealerships or telematics service providers with connected vehicles are eligible for integration. Those interested can contact connect@cerebrumx.ai.

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →