auto dealer in black and red logo
MenuMENU
SearchSEARCH

Financial Impacts Top EV Consumer Concerns

Almost half of respondents to a recent S&P Global survey say prices are excessively high.

November 9, 2023
Financial Impacts Top EV Consumer Concerns

Among consumers intending to buy EVs, 25% plan to use public charging stations.

IMAGE: Pexels

2 min to read


A new S&P Global Mobility survey found the top worry among potential electric-vehicle buyers is the financial impact of such a purchase.

In fact, among the 7,500 respondents to the May survey worldwide, 48% expressed the belief that EV prices are excessively high.

"Pricing is still very much the biggest barrier to electric vehicles," Yanina Mills, senior technical research analyst at S&P Global Mobility, said in a press release.

Consumer sentiment for purchasing an EV has also dropped in the past two years, emblematic of an immature market segment, Mills said. Only 67% of survey respondents said they were open to buying an EV, a 19% drop from 2021.

Also, fewer than half said they believe EV technology is ready for mass-market adoption.

Just 42% of respondents reported they were considering an EV for their next vehicle purchase, and 62% said they were waiting for the technology to improve before purchasing one,. 

Among the reasons against buying an EV, charging concerns ranked second only to vehicle cost.

Charging time concerned 46% of respondents, while 44% were concerned about charging station availability—a reversal from the 2022 survey, when more respondents were concerned about the latter. However, most respondents said they are willing to wait 30 minutes to an hour to recharge.

A common complaint about electric vehicles is non-homeowners' challenge in charging them. The survey results suggest that concern may be overstated. Just 42% of owners typically charge their EV at home, and only 51% of current and repeat EV owners reported having a charger installed at home, according to the survey. 

Vehicle owners reported charging their vehicles in a range of locations, including streets, highways and at the workplace. Among prospective EV buyers, 25% plan to use public charging stations, according to the survey.

Roughly 31% of participants stated they wouldn't pay extra for a faster home charge, while 40% were willing to pay a 10% increase for a quicker Level 2 home charger. While consumers seek fast charging on the road, they're content to wait overnight for a complete charge at home, the survey concluded.

When it came to range, 19% of respondents said they would accept 251 to 300 miles between charges, 21% were comfortable with a range from 201 to 250 miles, and 29% preferred a minimum range of above 300 miles.  

Current EV range capabilities match the consumer expectations. Almost every EV on the market has a U.S. Environmental Protection Agency range of over 200 miles, S&P said.

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →