MenuMENU
SearchSEARCH

GM Posts Strong Year

CEO says it will forge ahead on EV, Cruise units despite setbacks.

January 30, 2024
GM Posts Strong Year

CEO Mary Barra said that though EV sales growth has slowed, GM will keep growing its EV unit.

Credit:

IMAGE: General Motors

2 min to read


General Motors, the top-selling automaker in the U.S. last year, said all of its brands grew sales and that its revenue grew in the process by 10%.

Despite the slowdown due to union strikes in the fall, the Detroit-based company reported net income attributable to stockholders of $10.1 billion and earnings before interest and taxes of $12.4 billion.

CEO Mary Barra said in a letter to shareholders that GM expects another strong year in 2024.

“Consensus is growing that the U.S. economy, the job market and auto sales will continue to be resilient, and at GM, we expect healthy industry sales of about 16 million units with the mix of EVs continuing to grow.”

Barra said GM achieved “strong margins” with “stable pricing” and incentives more than 20% under the industry average, though she said GM beat Toyota and Honda at the affordability game with models like the Chevrolet Trax and the Buick Envista.

While it and other legacy auto brands have refocused their alternative-fuel visions toward hybrids as pure-electric demand didn’t surge the way they expected, Barra said GM will continue to grow its EV business.

“It’s true the pace of EV growth has slowed, which has created some uncertainty,” she wrote. “But many third-party forecasts have U.S. EV deliveries rising from about 7% of the industry in 2023 to at least 10% in 2024, which would mean another year of record EV sales.”

And despite significant setbacks of its automated-taxi unit, Cruise, which is under investigation by the U.S. Justice Department and Securities and Exchange Commission over a pedestrian accident and lost its permit to operate in California, Barra said it will “refocus and relaunch” it.

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →