EMG, a provider of streaming advertising solutions for retail automotive, launched Maven, a streaming analytics platform purpose-built for automotive dealerships.
After months in beta with select partners, Maven is now available to all current EMG clients running Tier 3 campaigns, beginning with its first live interface: the Insights Dashboard.
Backed by eight years of data across thousands of campaigns from more than 1,400 dealerships, Maven is a streaming analytics platform that translates complex data into dealership-ready intelligence. EMG says it makes it easier for dealerships to see what’s working, what isn’t and what to do next.
Maven's Insights Dashboard is designed to give dealerships clarity, going beyond superficial metrics to zero in on a dealership’s unique selling footprint, delivering hyper-local market share analysis, competitor activity and OEM brand movement. It doesn’t stop at showing what’s happening; Maven interprets the data and guides dealerships on how to use streaming advertising to compete and grow market share, turning insight into action.
“Dealers and OEMs are focused on market share growth, but until now, there hasn’t been a measurement system precise enough to give dealers the insights they need to evaluate local marketing efforts effectively,” said EMG founder and CEO Brian Singleton. “Maven changes that. With the ability to measure market share with the fidelity required to be relevant for any dealership in any market, Maven transforms the conversation around performance outcomes.”
What’s Inside Maven’s Insights Dashboard
The Insights Dashboard gives dealerships a pulse on their streaming campaign health and how well they’re performing in their local markets. When campaign health scores are strong, Maven projects an average 21.8% lift in market share—offering not just analysis but clear motivation to act.
Market & Media Performance: Deep insights into local market share, competitor activity and the campaign's attributed website visits, dealership walk-ins and soon, sales.
Audience Reach: How a dealership engages its audience members along their path to vehicle purchase.
Inventory Placements: How a dealership reached automotive shoppers across streaming platforms and operating systems.
Optimization Guidance: Actionable recommendations for performance improvement, complete with market-share projections for each optimization strategy.
A Win-Win for Agencies
Maven also helps agencies improve campaign health for their dealer clients, reducing churn, increasing their lifetime value and winning more business.
“Maven is a win for everyone. Dealers get market share growth and proof it’s working. We become trusted partners with stronger retention and higher LTV. And EMG provides the data, strategy and credibility behind it all,” said Nick Pascali of MiaVita Solutions.
Now Available to EMG Clients
The Insights Dashboard marks the first of several interfaces rolling out as part of the Maven platform. Additional capabilities are slated for release throughout 2025. The Strategy Engine, launching later this year for all dealerships and marketers, is meant to transform campaign data into actionable growth plans with media mix recommendations, real-time market share projections and targeted investment strategies to maximize streaming return on investment.
“We’ve worked with many marketing partners over the years, but what MiaVita Solutions brought, in partnership with EMG, truly stood out,” said Jarrett Hynes, general manager of Madison Honda in Madison, N.J. “Since launching our CTV campaigns with Nick Pascali and MiaVita, we jumped from 10th to eighth in our regional rankings and grew our Honda market share to 40% in our designated zip codes—up from the mid-30s, where we’ve typically hovered. These were long-standing goals we had struggled to reach. With Maven, we’re excited to keep that momentum going and invest with confidence, knowing what’s working and why.”
For more information on Maven and to schedule a demo, visit its webpage.
