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IIHS researchers using new store of data in effort to reduce crashes.
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Report finds it’s the most dangerous traffic day of the week in most states.
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AAA poll finds many use shortly before taking the wheel; advocates public-safety campaigns.
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IIHS says zero traffic fatalities may not be realistic, shoots for more attainable goal, challenging groups on the ground to join it.
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Safety group says carmakers dramatically improved AEB systems.
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Technology investigated over reports of crashes while vehicles were moved via phone app.
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Research shows moderate and serious injuries are more likely in crashes.
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NHTSA regulation would require automakers to design vehicles with safety features to protect pedestrians’ heads in front-end collisions.
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Study found the addition makes drivers much more likely to stop in otherwise low-lighted areas.
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