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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•May 1, 2017

Don't Run, We Are Your Friends!

Ziegler remains defiant as alien invaders from distant planets abduct car buyers from the new-car market, aim their ray guns at dealer profitability, and strip your operation of its natural resources.

On the Point•by Jim Ziegler•April 6, 2017

The Future Ain't What It's Cracked Up to Be

The Alpha Dawg sets the record straight on Tesla’s troubled lineup, GM’s European misadventures, and Sergio Marchionne’s endless search for a suitable trading partner.

On the Point•by Jim Ziegler•March 7, 2017

Convention and Super Bowl Hangovers

The Alpha Dawg has a lot of ground to cover after a memorable trip to New Orleans, a soul-crushing loss to the Patriots, and more factory mischief than one man can take.

On the Point•by Jim Ziegler•March 1, 2017

Welcome to Saturation Nation

‘Da Man’ has a message for the manufacturers flooding the market with inventory and the dealers who have to sell it off.

On the Point•by Jim Ziegler•February 9, 2017

Turn Out the Lights, the Party's Over

The Alpha Dawg says goodbye to recordbreaking sales, uncovers the truth behind Trump vs. Ford, seeks justice for criminals in the executive ranks, and throws ‘The Book’ at Cadillac.

On the Point•by Jim Ziegler•January 25, 2017

The Leads Are Weak

Did you ever try to cancel a lead provider for poor performance and, all of a sudden, their leads started closing at a crazy percentage? 'Da Man' reveals the ugly truth about the lead provider business.

On the Point•by Jim Ziegler•January 6, 2017

It's a Nerd Meltdown

The Alpha Dawg coaches sales managers through a CRM crash, shares advice for desking deals the old-fashioned way, and explains why AutoNation’s rumored pay plan revision and GM’s thrice-delayed Project Pinnacle are doomed to fail.

On the Point•by Jim Ziegler•December 16, 2016

There’s a Vacancy in Mom’s Basement

The Alpha Dawg discovers the cure for Millennial Madness and goes deep on certified pre-owned leasing, the case against Sage Auto Group, and the end of the big publics’ shopping spree.

On the Point•by Jim Ziegler•November 8, 2016

Objects in the Rearview Mirror

The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

On the Point•by Jim Ziegler•October 10, 2016

The Big Talent Drain

The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.