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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•September 7, 2016

A Faster Horse

The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

On the Point•by Jim Ziegler•August 2, 2016

Strangers in the Mall

The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

On the Point•by Jim Ziegler•July 11, 2016

You Can’t Handle the Truth

The Alpha Dawg says dealers need to be smarter to compete through the next downcycle, and manufacturers need to stop making boneheaded moves if they hope to stay in business at all.

On the Point•by Jim Ziegler•June 8, 2016

Watch Out for Grizzlies

Manufacturer hubris is fueling ongoing attempts to sell vehicles online, force underperforming vendors on dealers and reposition their brands.

On the Point•by Jim Ziegler•May 3, 2016

Alpha Dawg Down

A rigorous travel schedule, 108-month financing and more mischief at the manufacturer level can’t stop the Alpha Dawg, but a bout with pneumonia was enough to slow him down.

On the Point•by Jim Ziegler•April 18, 2016

We’re Selling Cars Like Candy Bars

Sales are off the charts and the Alpha Dawg is on the road. Learn why Donald Trump is targeting Ford, how the Scion experiment failed and why even third-party lead providers deserve a second chance at love.

On the Point•by Jim Ziegler•March 17, 2016

The Empire Strikes Back

The Alpha Dawg smells revolution in the air as tensions between Nissan and its U.S. dealer network approach the boiling point.

On the Point•by Jim Ziegler•March 2, 2016

Flock of Turkeys

The Alpha Dawg finds himself surrounded by birdbrained regulators, factory executives and techno geeks promoting shaky theories and risky inventions.

On the Point•by Jim Ziegler•December 4, 2015

Dawg in the Cat Box

Dealers, manufacturers and the Zieglers are learning to face their fears in a market rocked by recalls and initial quality concerns.

On the Point•by Jim Ziegler•November 10, 2015

Got Your Fahrvergnügen Right Here

The Alpha Dawg has some choice words for Volkswagen and an in-depth analysis of recent news from Cox, Subaru and Hyundai.