MenuMENU
SearchSEARCH

New Texas Dealership Building One of First With Honda’s 'Blue Stage' Design

Classic Honda of Midland replaced an aging facility with a new state-of-the-art dealership.

September 19, 2025
Exterior of the new Classic Honda of Midland dealership with floor-to-ceiling glass, blue Honda entry frame, and vehicles on display, including a red Honda sedan in the foreground.

Classic Honda of Midland’s new facility features Honda’s latest “Blue Stage” design, offering a modern showroom and expanded customer amenities.

Credit:

Photo: Classic Honda of Midland

1 min to read


Fort Worth-based Speed Fab-Crete finished construction on the new 41,688-square-foot Classic Honda of Midland dealership in Midland, Texas. The facility, at 400 South Loop 250 W, replaces the dealership’s former site on West Wall Street.

First of Its Kind in U.S. and Midland Development

The project is one of the first in the U.S. to feature Honda’s new “Blue Stage” Generation 4 prototype design concept. It is also the first development within Midland’s Westridge Park Addition, on the west side of Loop 250 south of Thomason Drive.

The project covers seven acres and includes:

  • A 36,869-square-foot, two-story main dealership building

  • A 3,343-square-foot preowned-vehicle facility

  • A 1,476-square-foot car wash

Facility Features

The dealership incorporates:

  • Floor-to-ceiling glass showroom with Honda’s signature blue entry frame

  • Cantilevered canopy and concrete plaza for vehicle display

  • Advanced digital technology

  • LED lighting and polished concrete floors

  • Customer lounge areas and café

  • Climate-controlled service center

LEARN MORE: Texas Dealership Has New Owner 

More Industry

Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby Hannah MitchellDecember 24, 2025

Top 10 Auto Dealer Today Stories of 2025

Our readers spent the most time on our site keeping abreast of vehicle quality rankings and recalls while researching best practices and legal requirements.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Ad Loading...
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby Hannah MitchellDecember 19, 2025

Illinois Dealership Traded

A growing auto group picked up the Toyota franchise from retiring family owners.

Read More →
Ad Loading...
Mercedes-Benz Chief Design Officer Gorden Wagener
Industryby Lauren LawrenceDecember 18, 2025

Longtime Mercedes Design Chief Steps Down

Over 28 years with the German automaker, Gorden Wagener has made long-lasting impacts on its vehicles' look.

Read More →
Industryby StaffDecember 16, 2025

Black Book: Weekly Market Update

Some segments fared better than others last week, one in particular experiencing sharp value declines.

Read More →
Industryby Hannah MitchellDecember 16, 2025

Ford Pivots on Lineup

The company refocuses on hybrids and smaller EVs while adding energy-storage business line.

Read More →
Ad Loading...
car driving down snowy road
Industryby Lauren LawrenceDecember 16, 2025

Drivers Agree: Impaired-Driving Tech Needed

In 2023, more than 13K people were killed in drunk-driving crashes across the U.S. for the second year in a row, according to the National Highway Traffic Safety Administration.

Read More →