MenuMENU
SearchSEARCH

New-Vehicle Sales Losing Steam

After unusual spring rush, demand started to wane mid-April as supply thinned.

April 23, 2025
New-Vehicle Sales Losing Steam

Though April new-vehicle sales started strongly, Cox Automotive said they started to dwindle in the second half of the month.

Credit:

Pexels/Vraj Shah

2 min to read


April’s U.S. new-vehicle sales pace, on track to end at a four-year high for the month, nevertheless reflects a cooling off from the hot sales surge of March.

Cox Automotive points to diminishing inventory after the unusually robust spring sales spurred by consumers getting ahead of any U.S. trade tariff affects on vehicle prices. Ironically, the tighter supply likely led to price increases, it said.

Cox forecasts the seasonally adjusted annual rate for April to hit 16.4 million, up by 400,000 units year-over-year, though that’s down substantially from the March 17.8 million SAAR. 

It sees April sales hitting 1.4 million units, up about 5% year-over-year but off March’s result by 12%, though April has the same number of selling days as March and one more than last April.

Though the month started strongly, Cox said, sales started to dwindle in the second half.

Senior Economist for the company, Charlie Chesbrough, acknowledged that foreseeing market effects from tariffs is an uncertain proposition.

“Forecasting sales in this volatile market is quite challenging, and that is what we have right now, a market being steered by headlines coming from the White House,” he said. 

“With economic concerns rising and consumer confidence declining, the outlook for new auto sales from here is more troubling. If current policy holds, prices in the new-vehicle market will be noticeably higher in the coming months as more costly products replace pre-tariff inventory.”

New-vehicle inventory fell throughout March and April to about 60 days’ supply by mid-month, down from 89 days at the beginning of March, Cox said.

LEARN MORE: Tariff Impact Forecast

 

More Industry

man holding up car keys
Industryby Lauren LawrenceJanuary 9, 2026

2026 Consumer Priorities Revealed

The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.

Read More →
Split picture. Toyota on left. Lexus on right.
Industryby Lauren LawrenceJanuary 5, 2026

Dealer Survey Shows Increased Optimism

The 2025 Kerrigan Dealer poll reports the first improvement in valuation expectations since 2021, with 24% of dealers expecting an increase this year, up 41%.

Read More →
Industryby Hannah MitchellJanuary 5, 2026

Kia Trumpets Banner Year

2025 U.S. sales broke brand records despite the pressure of U.S. tariffs on imports, smaller models and electrified vehicles leading the surge.

Read More →
Ad Loading...
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby Hannah MitchellDecember 24, 2025

Top 10 Auto Dealer Today Stories of 2025

Our readers spent the most time on our site keeping abreast of vehicle quality rankings and recalls while researching best practices and legal requirements.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Ad Loading...
Industryby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby Hannah MitchellDecember 19, 2025

Illinois Dealership Traded

A growing auto group picked up the Toyota franchise from retiring family owners.

Read More →
Ad Loading...
Mercedes-Benz Chief Design Officer Gorden Wagener
Industryby Lauren LawrenceDecember 18, 2025

Longtime Mercedes Design Chief Steps Down

Over 28 years with the German automaker, Gorden Wagener has made long-lasting impacts on its vehicles' look.

Read More →