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Midyear numbers show strong conquest competition picking up post-pandemic shoppers.
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More consumers returning to familiar nameplates after retention erosion during the pandemic.
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A few stand out when it comes to the submarket of owners who keep their cars a very long time.
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S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
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Study finds them more willing to shop brands as inventories grant more choices.
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A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.
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Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.
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UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.
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Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Read More →Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.
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