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Course addresses differences between EVs and internal-combustion vehicles, offers sales professionals best practices for every step of today’s EV purchase journey.
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Dealerships must train sales managers in the basics then teach them to sell in the new digital world.
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Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
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Voters ranked American Financial & Automotive Services placed in the top three in six categories for the second straight year in the 2019 Dealers’ Choice Awards.
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Are you hiring new sales staff? Ask yourself three key questions before you throw your latest recruit to the wolves.
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A new Marchex study of 6,200 dealership sales conversations by Marchex finds the top 25% of performers listened actively, asked engaging questions, offered contact information, requested names, and were unfailingly polite.
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GM explains the difference between sales superstars and sales divas and makes the case for special treatment — but only under certain strict conditions.
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Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
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Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.
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Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.
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